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Consumer Awareness

Educating Eaters

Food is a unique asset but, stripped of its spiritual, cultural and immaterial value, it is now regarded as just another consumer good.

In a food system increasingly driven by the logic of the market, the belief has made headway that food has got to be cheap, regardless of its intrinsic value.

This cultural model, in which the only benchmark criterion is price, has triggered the boom of the agrifood business, capable of supplying large quantities of cheap food, to the detriment of small farmers.

The system has broken the bond between the people who produce food and the people who eat it, leading to:
  • a decreased sense of mutual responsibility;
  • the dwindling of a vital store of knowledge;
  • the impossibility for consumers to access information.

Slow Food is committed to reversing the logic of a system in which food value has been supplanted by food price by

  • rebuilding the relationship between producer and consumer;
  • restoring to food the value it deserves;
  • making price reflect that value once more.

Slow Food believes that consumers can use their buying power to influence supply and production methods


Slow Food believes that consumers should show an active interest in food and the people who produce it, the methods they use and the problems they face.
Slow Food believes that consumers should actively support producers, and thus play a leading role in the productive process.


Slow Food has coined the term "co-producer" to describe this new consumer model. By making informed, responsible choices and forging a direct link with what's on their plate and the people who put it there, co-producers will be in a position to recognise food's intrinsic value and pay the right price for it. 

Equipped with appropriate knowledge, co-producers possess the power to redirect food production and the market. Hence the importance of education-lots of it!


Position document
On Food Labelling in Europe







Download Slow Food's guides to responsible consumption

Too Much at Steak
a guide to responsible consumption of meat.

Learn more about responsible consumption: When you shop, use your head!





Focus on

A Piece of the Ancient Mediterranean Lives On
France | 24/07/2014
Who's heard of the Mediterranean Prud'homies, local fishing management institutions that have existed in France for...

Letter sent to Commissioner Potočnik and Secretary-General of the European Commission Day regarding the Communication on Sustainable Food
Belgium | 16/07/2014
We are writing to express our concern that the launch of the Communication on Sustainable Food, initially planned for...

UN recognition for Carlo Petrini
Italy | 09/07/2014
On July 7, during the UN Leadership Forum that took place in Turin, Slow Food founder Carlo Petrini received...

Towards a circular economy: a zero waste programme for Europe
Belgium | 03/07/2014
The European Commission has adopted the Communication "Towards a circular economy: a zero waste programme for Europe" to establish a common and coherent EU framework to promote the circular economy.

Find out more here.

Slow Food Italy Comments on the Start of Italy’s Six-Month European Presidency
Belgium | 02/07/2014
“Italy’s presidency of the European Union will undoubtedly be a unique occasion for our country to set the pace on important issues, firstly the regulations on seeds and GMOs, but also animal welfare and the right to food,” said Gaetano Pascale, the president of Slow Food Italy. “That’s why we are sending our best wishes to Prime Minister Matteo Renzi and his team. We hope Italy will leave its mark on the future of Europe, bringing important reforms for the economy and policies on agriculture, energy and immigration. We also hope to see the creation of a Common Agricultural Policy that takes a holistic approach to the food system, contributing to the fight against waste, the protection of biodiversity and greater support for the role of local producers and consumers. Renzi said that he hopes Europe will find its soul. We at Slow Food are ready to work hard every day to help that happen.”

Slow Europe

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